Find your internal compass
Principles are like a compass. A compass has a “true north” that is objective and external, that reflects natural laws or principles, as opposed to values, which are subjective and internal. Because the compass represents the eternal verities of life, we must develop our value system with deep respect for true north principles.
– Stephen Covey, “Seven Habits of Highly Effective People”
True North Business Management was named with Stephen Covey’s concept of “true north” principles in mind. There’s an almost magnetic pull towards your true calling. Once you find that true north, building your value set around it is easy. The same is true with business. With this knowledge, reaching goals and executing ideas becomes a matter of focus. How can you cut out the clutter, and focus on fulfilling the true purpose of your business?
align your values with true north
When your personal and business values align, you’ll find that it’s easier to make—and achieve—your goals. Efficiency isn’t easy, but by always coming back to your true north, or true calling, you avoid wasting time and energy. We’ve built our core values on the idea that coming back to true north is the best way to do business.
- Working with Integrity —We’re as honest as we are trustworthy.
- Passionate Partners — We’re all excited about the work we do.
- Project Responsibility — We make a plan and stick to it.
- Excellence in Service — We take pride in the quality of our work.
- Respect for our Clients — We respect clients’ philosophies and businesses.